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Be the tortoise, not the hare

We all know the fable of the tortoise and the hare. And the moral is pretty clear. Slow and steady wins the race.

And it’s a lesson that can be applied to many things in life.

Take marketing your financial planning business, for starters.

You can’t expect results if you take a start-stop approach. Rather, you need to be in it for the long haul. That’s because effective marketing is all about building relationships with your potential clients and referral partners.

That requires two things: time and consistency.

And, just like the tortoise, you can make a big marketing impact by taking lots of small steps.

Every newsletter you send, blog post you write or social media post you share is one more step forward to a prospective client or referral partner taking action.

There’s no shortcut. Consistent marketing beats mad flurries of activity every time. So be the tortoise, not the hare.

Want to grow your financial planning business? Contact me at to find out how my custom training can help.

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