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How to Craft AMAZING Company Values that Make A Difference

Company values, when fully articulated and embraced by you and your team make your business better. Hands down. But they must be consistently lived and demonstrated to be effective.

If you are starting your financial planning practice DO NOT skip this step. Your values will become a significant part of building your ‘story’ and setting your standards.

For those of you who have been running your practice for a while, a refresh of your company values can be a great way to re-engage staff and re-centre their focus.

Your company values describe the fundamental beliefs of a business. They guide your decision making, strategising and prioritising of tasks.

They also act as a moral compass to all those inside your business. They should be inward looking – a standard for behaviour and performance for all staff members. Within The Wealth Network we conduct all of our staff performance reviews so that staff are measured solely against our values.

Netflix have been widely applauded for putting together and living a set of values whereby their management and staff know very specifically the attributes they are expected to demonstrate and how they are expected to demonstrate them. On reading them it becomes obvious how both management decisions and staff performance could be measured against these principles.

Netflix Company Values


You identify root causes and get beyond treating symptoms. You think strategically, and can articulate what you are, and are not, trying to do. You are good at using data to inform your intuition.


You say what you think, when it’s in the best interest of Netflix even if it is uncomfortable. You are willing to be critical of the status quo. You question actions inconsistent with our values.


You seek what is best for Netflix, rather than what is best for yourself or your group. You are open-minded in search of the best ideas. You make time to help colleagues.


You collaborate effectively with people of diverse backgrounds and cultures. You nurture and embrace differing perspectives to make better decisions. You intervene if someone else is being marginalised.

Be Passionate

You’re here because of your unique talents and the fire in your belly to do something meaningful. It shines through in ways that raises the bar for all of us. Never stop growing.