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adviser cadence

priority matrix


Sometimes, as we work through our long term business plan, it’s difficult to prioritise the next focus project.  When we have competing tasks and goals, which one should the business focus on first? 

The Priority Matrix is an essential tool for effective time management and decision-making, particularly in the context of financial planning and business management.


When considering your goals for your business and prioritising in the schedule, its useful to take some time to understand the impact that the task has on your business. 

If we consider the matrix below and contemplate the task to be done.  What is the consequence or risk to the business if it is not completed in the next 90 days?  Is there a compliance issue that needs to be resolved, and if it isn’t done this quarter then becomes an issue with the regulator, the impact to the business would be high and it’s urgent therefore it would score a 1 on the Priority Matrix.  However, maybe the business is considering changing the mobile phone plan for the office to reduce costs.  But while the phones are all working fine and everyone has a functioning phone, maybe that doesn’t need to be done right now.  The impact for now is low and it’s not urgent, so will probably score a 5. 

Clarifies Priorities: The Priority Matrix helps in categorising tasks based on their urgency and importance. This clarity is crucial for prioritising work, especially in environments where time and resources are limited.

Enhances Productivity: By identifying tasks that are important but not urgent, the Priority Matrix encourages proactive rather than reactive work. This focus on important tasks enhances overall productivity and effectiveness.

Reduces Overwhelm: In a busy work environment, it's easy to become overwhelmed with tasks. The Priority Matrix helps in sorting tasks, allowing individuals to focus on what truly matters, thereby reducing feelings of being overwhelmed.

Improves Time Management: The tool aids in allocating time appropriately to tasks based on their categorisation. This leads to better time management and ensures that critical tasks are not neglected.

Facilitates Delegation: By identifying tasks that are less important or less urgent, the Priority Matrix can also assist in deciding which tasks can be delegated, freeing up valuable time for more critical work.

Strategic Focus: In a strategic context, the Priority Matrix helps in aligning daily tasks with long-term goals. It ensures that daily activities contribute to the overarching objectives of the business.

Minimises Procrastination: By categorising tasks, the Priority Matrix can help in overcoming procrastination, as it makes the next steps and actions clearer and more manageable.


In essence, the Priority Matrix is a powerful tool for organising workload, managing time effectively, and aligning daily tasks with broader business goals. It is especially useful in financial planning, where balancing client needs, regulatory requirements, and business development is key to success.

It can be useful to consider the visual depiction of the Priority Matrix as it genuinely helps with prioritising task that are important to your business right now.


This is a great resource

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