There are a million financial planning businesses out there.
So how is yours different?
You’re probably thinking: “We provide great service and great outcomes for our clients.”
No doubt you do. But every advice firm would give the same answer – and most really would deliver great service and great outcomes.
So, again, how is your business different?
That can be a surprisingly hard question to answer. But you do need to think of a point of difference because your clients are going to ask.
A good point of difference is:
* Easy for clients to understand
Once you know your point of difference, emphasise it in your marketing.
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